Making a Jewelry IG Shop
In recent years, Instagram has become one of the most important social media platforms for businesses. With roughly 1 billion active users every month, it is the most popular social media channel worldwide, making it a great platform to help your business reach a wider audience. Read along to understand more about Instagram business accounts, and learn how to use it to promote your jewelry business.
According to data from Instagram’s website, 90% of users follow a business, 84% of users want to discover new products on Instagram, and 2 in 3 businesses profile visits are from people who don’t follow a brand, yet and 75% of all US businesses have an IG account. Instagram Business accounts provide real time metrics on how posts, stories and ads perform daily, and show detailed information about your followers and how they interact with your content. In addition, Instagram provides other features, such as the Instagram Stories and IGTV, which allow for brands to interact directly with their audience through polls, Q&A’s, lives, vlogs, etc. Starting a jewelry Instagram shop will help you increase revenue, build a loyal consumer base, and create quality content.
Guide to Starting a Business Account:
- Download and launch the Instagram app
- Set up a free business account
Within the app, find Settings, then scroll down to Switch to Professional Account and then choose Business. Once you have a business account, you can add in pertinent business information, such as your business’ email, address and phone number.
- Set up a shop
Make sure to set up a Facebook shop first, as your Instagram shop sells through Facebook. Once your Facebook shop is enabled, connect your Instagram Business account to Facebook.
- Start listing your products
You can post on Instagram as you would on a personal account, but instead of tagging people, you have the option to tag products. By clicking on the tags, the user will be able to see prices and be redirected to the shop to potentially purchase the product.
Instagram Shop products feature:
The name of the Product
Product Images
Product Description
Price
Link to the website
Related products
There are many benefits that come from opening up an Instagram shop. According to the founder and CEO of Spearmint Love, the brand saw a 25% increase in traffic and an 8% increase in revenue. The social media platform facilitates the shopping experience for consumers and allows for brands to promote their products directly and daily. Optimizing hashtags, being constantly active, and posting engaging and high-quality content will also help your brand expand its reach. It is also good for jewelry brands to follow and support other designers, so they can feature each other on their page to gain new followers and potential customers. All in all, Instagram has become one of the most effective and efficient platforms in promoting businesses. The social media channel creates an environment in which brands and customers can connect directly and build a loyal consumer-brand relationship, thus facilitating and enhancing the experience of shopping online.