Sasha Primak Appoints Alicia Arnold as Director of Design
The creative is being tapped by the New York-based manufacturer to support jewelry retailers.
Sasha Primak announces Alicia Arnold as its new Design Director, who will lead the company aesthetic with fresh perspective. With over two decades of fine jewelry and luxury product development experience, Alicia joins at a pivotal moment for the manufacturer, which is currently expanding its offerings and partnerships.
“Our heritage has always been rooted in quality and manufacturing excellence,” says David Primak, COO of Sasha Primak. “With Alicia joining the team, we are expanding upon that foundation in a meaningful way. Her balance of artistic vision and technical craftsmanship creates an opportunity to provide independent retailers with true creative partnership.” Ms. Arnold’s appointment signals the beginning of a new chapter for the manufacturer, with new fine jewelry and bridal collections in development. The company will build upon its legacy while introducing new design narratives, expanding customization capabilities for retailers.
Alicia Arnold Headshot
Respected for her sophisticated taste and technical expertise, Alicia will lead creative development across fine jewelry and bridal. She will collaborate with retail partners on custom programs and capsule collection development. The appointment reflects Sasha Primak’s investment in personalized support for independent jewelry retailers seeking elevated design and unique manufacturing solutions.
Prior to joining Sasha Primak, Ms. Arnold served as Director of Custom Design at Tiny Jewel Box in Washington, D.C., where she led the design and development of the company’s successful in-house bridal collection, Roslyn. During her tenure, she also created bespoke jewelry for private clients, public figures, think tanks, as well as official gifts of state. Classically trained at the bench as both a goldsmith and platinumsmith, her background includes hand rendering, CAD development, product conceptualization, and creative direction across both fine and high jewelry categories.
“I’m incredibly excited to join Sasha Primak with their extraordinary legacy of craftsmanship and manufacturing excellence, and I see tremendous opportunity to build upon that foundation through fresh design, strong storytelling, and beautifully executed jewelry,” said Alicia Arnold. “I’m looking forward to creating collections that feel luxurious, distinctive, and deeply connected to the artistry of fine jewelry.”
Founded in 1978, Sasha Primak has earned an international reputation for precision in full-service fine jewelry manufacturing. For nearly five decades, the company has created diamond jewelry for retailers and clients around the world, blending old-world Russian and Italian craftsmanship traditions with the leading jewelry technologies. This vertically integrated approach allows them to maintain uncompromising standards of quality and execution while offering retailers greater customization and speed to market.
With Alicia Arnold now leading design initiatives, Sasha Primak continues to reinforce its position as a premier partner for independent retailers; it is where exceptional craftsmanship meets personalized manufacturing support. To learn more about Sasha Primak, visit www.sashaprimak.com. For wholesale inquiries, contact david@sashaprimak.com or call 800-784-4797.
About Sasha Primak
Founded in 1978, Sasha Primak is a New York City-based fine jewelry manufacturer recognized for its manufacturing excellence. Combining old-world artistry with the latest jewelry technology, the company specializes in fine diamond jewelry, bridal collections, and one-of-a-kind creations for independent retailers and private clients worldwide. Sasha Primak offers a complete range of in-house services including: jewelry concepts, individual and collection designs, CAD/CAM design, product development, casting, diamond sourcing, stone setting, and jewelry finishing.