The article, “Breaking the Mould, with the NYC Spring Jewellery and Object Show” was written by Olga González, FGA DGA, was published in the Summer 2024 issue of Gem-A’s Gems & Jewellery magazine.
In the ever-expanding world of jewellery shows, it often feels like there’s a new one popping up every other week. With so many options available, it can be a daunting task for businesses to determine which shows are truly worth their time and investment. Amidst the sea of events, there is a new show that stands out as a beacon of innovation and excitement: the NYC Spring Jewellery and Object Show (NYCJAOS). For those who follow my articles, you’ll know I frequent jewellery shows—both trade and consumer-facing alike. That said, I do believe this event is something truly extraordinary. Why, you may ask, is the NYC Spring Jewellery and Object Show deserving of such accolades? The answer lies in its unique ability to draw in a demographic that is both elusive and indispensable: the next generation of self-purchasing women…and it is swimming with them.
In an industry that has long been dominated by traditional marketing strategies and catered primarily to older, more affluent clientele, the emergence of a new generation of consumers has forced businesses to adapt or risk being left behind. These self-purchasing women, often millennials and Gen Zers, represent a seismic shift in the jewellery market—a shift that cannot be ignored. Notably, there was a large surge of interest from younger demographics, particularly women in their 20s and 30s who carry the enthusiasm and seek self-purchasing power—often, the show was packed like sardines with these shoppers. It was an incredible sight. This new crowd has created a community within the jewellery industry for younger women, further inspiring exhibitors with their potential reach to younger generations. The NYC Spring Jewellery and Object Show brings generations together to celebrate and enjoy the beauty and riches of fine, antique, vintage, and contemporary jewellery all in one place.
What sets the NYC Spring Jewellery and Object Show apart is its deliberate focus on capturing the attention and loyalty of this influential demographic. Unlike other shows that claim inclusivity and diversity, this event goes above and beyond to create an environment that resonates with the modern consumer. “I founded the show with a vision to reignite the passion for vintage and antique jewellery while fostering a welcoming environment for both budding collectors and seasoned enthusiasts,” says Konstantinos I. Leoussis, show founder, renowned antique and vintage dealer, and bench jeweller. “I wanted to create a space where individuals could experience the magic of vintage pieces firsthand, without intimidation. Our show is designed to be inclusive and inviting, encouraging attendees to explore, learn, and indulge in the rich history and exquisite craftsmanship of timeless treasures.”
Beth Bernstein, jewellery author, journalist and avid collector and dealer in antique jewellery noted “Some visitors who were purchasing for themselves came with very specific pieces in mind, and many were bridal related— to find an unusual wedding band, a pair of earrings to go with the wedding gown— which I found particularly interesting to encounter at a show. To me, it means the end consumer is more educated and has a strong desire to see all that they can before deciding on their purchases, which might be a little overwhelming, but ultimately why a show like this is so important.”
Organised by KIL Promotions, over 4,800 visitors attended, filling the Metropolitan Pavilion with eyes searching for pieces that encapsulates one’s taste and that of loved ones. From intricate Victorian brooches to heirloom-inspired contemporary designs, the show offered attendees an array of treasures to discover and delight in. Many exhibited pieces are one-of-a-kind, passed down from generation to generation, making this an exceptional opportunity to view and shop.
A departure from traditional industry practices, KIL Promotions shows have a direct-to consumer model, while also being trade friendly. Through the show, attendees have unparalleled access to diverse jewellery, from rare antiques to contemporary creations, while fostering genuine connections between buyers and sellers. Dealers also are free to negotiate trade pricing amongst themselves, and retail buyers. The show has emerged as the destination for the collection of antique and vintage watches and jewellery. It captures a large selection of vintage and contemporary pieces and focuses on the customer experience, bridging the gap between sellers and collectors. The contemporary jewels are curated to emphasise the heirloom aesthetic of the show—offering modern interpretations. Designed to be accessible to a wide range of buyers, with reasonable and competitive pricing, the NYC Spring Jewellery and Object Show allowed seasoned collectors, the trade, and enthusiasts to explore and acquire beautiful pieces.
In the landscape of shows and exhibitions, it is easy for the needs of exhibitors to be overlooked. However, the NYC Spring Jewellery and Object Show places a laser focus on ensuring that exhibitors not only feel valued but also thrive within the vibrant ecosystem of the event. While the show’s primary demographic may be young, self-purchasing women, the organisers recognise that without exceptional exhibitors, the experience falls flat. Therefore, from the moment vendors set foot on the show floor, they’re greeted with a level of customer service that is unparalleled in the industry. Ismael Khan of Ishy Antiques says, “We had an amazing time at the NYC spring show. We were so happy to see so many of our favourite dealers exhibiting alongside us and the amount of footfall was incredible. The way we are looked after is second to none, and we can’t wait for the next show!”
With top-notch support for exhibitors, the vendors have consistently praised the kindness and helpfulness of the staff, who are on hand to swiftly address any needs or concerns that arise. Whether it’s assisting with setup and breakdown, providing technical support, or simply offering a friendly ear, exhibitors know they can rely on the dedicated team behind the scenes. In addition to outstanding customer service, vendors are treated to amenities designed to make their experience as comfortable and enjoyable as possible. For example, meals and snacks are provided throughout the day, ensuring that vendors have the sustenance they need to stay energised and focused. Another significant value-add for exhibitors comes in the form of strategic partnerships with media and influencers. In the lead-up to, during, and after the show, organisers work tirelessly to maximise the presence of exhibitors and amplify their message to a broader audience. Through targeted promotions, social media campaigns, and curated content, exhibitors receive invaluable exposure that can significantly impact their sales and brand visibility.
Indeed, the NYC Spring Jewellery and Object Show is a community where exhibitors are celebrated, supported, and empowered to succeed. By prioritising the exhibitor experience and forging meaningful partnerships, while also drawing the attention of the next generation of buyers, the show is redefining industry standards and setting a new benchmark for excellence.
After the recent NYC Spring Jewellery and Object Show, KIL Promotions is poised to make waves on an international scale with the launch of the Tokyo Jewellery and Object Show this summer. Building on the momentum, KIL Promotions aims to bring the same level of innovation and excitement to Tokyo, offering exhibitors and attendees alike a unique opportunity to engage with the global jewellery market. Back in New York City, KIL Promotions is gearing up for an expanded iteration of the spring show this fall during NYC Jewellery Week—the NYC Autumn Jewellery and Object Show. Set to coincide with one of the industry’s most anticipated events, the show will feature various panels and talks with industry leaders, providing attendees with invaluable insights and opportunities for professional development.
As the event continues to evolve and grow, one thing is clear, KIL Promotions is not just about showcasing the latest trends or attracting attendees—it’s about fostering a thriving ecosystem where exhibitors and attendees can thrive and flourish. In doing so, it is paving the way for a brighter future for the industry.
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Quotes from Exhibitors
“The NYC Spring Jewellery and Object show created a fresh space for collectors, connoisseurs, and admirers to have access to some of the most diverse, unique and rare jewellery collections available. Indeed, our collection of exclusively antique jewellery travelled all the way from Ireland and was received with anticipation from our American clients. Most sought after was our Victorian yellow gold jewels ranging from carved half hoop rings, serpent bracelets and quirky oddities.”
–Alyce Ketcher, Head of Fine Jewellery, Courtville Antiques & Jewellery
“The NYC Spring Jewellery and Object Show brought together an incredible group of exhibitors, as well as a diverse range of attendees, from serious collectors and dealers to the more casual jewellery lover. The team at KIL worked hard at making us as exhibitors feel valued and like part of a big family. We also loved seeing the younger generation of buyers appreciating vintage and antique jewellery at this show!”
–Stephane Lee, Alpha & Omega Jewellery
“KIL Promotions put on an amazing show and went out of their way to bring in dealers from the West Coast and abroad, so I think it was an extraordinary opportunity for New York show goers to experience a really diverse curation of jewellery and objects.”
-Alison Barry, Owner of Duvenay
