Get in front of the right editors.
With established editorial relationships across print and online, Pietra Communications ensures your story lands on the desks of the right people. Every day, we pitch clients to magazines, websites, TV stations, radio, and podcasts across industries. Whether you are looking to reach a direct to consumer audience, or industry-specific trade publications, we follow-up to make sure your story gets the love it deserves.
Create an experience to remember.
Known for our strong and established partnerships with venues, Pietra Communications hosts events for clients, trade associations, and friends monthly. If you are looking to curate an experience for customers or professional partners, don’t hesitate to reach out to see how we can help you. We love events so much, in fact, we sprinkle some of our favorite venues in our “Things We Love” section just for fun. Be sure to check them out!
Boost your company’s presence online.
Today, the most important place to be seen is online. Through a smartphone or computer, people are obtaining news digitally, more than ever. That means that in order to effectively distribute a message, it needs to be viewed across a variety of platforms. From email marketing to promoting your message to online publications, Pietra Communications stays on top of your digital marketing, following up with trends and strategies, ensuring your business is up-to-date.
Make your brand easy to find.
Search Engine Optimization (SEO) is key to running a business. Every company should be focused on select keywords that make their website more searchable, as well as on optimizing their website’s rank online. If it takes pages of scrolling to find something, no one is going to bother. Pietra Communications helps boost SEO through various methods, including paid social media advertising, press releases, and getting stories placed across blogs and websites monthly.
Update your website’s look.
It is easy to get so caught up in the day-to-day of running a business, that updating one’s website stops being a priority. Let us help you create something chic that reflects your brand, without hassle or a “cookie cutter” look. Tell your story with style.
Editorial and Copywriting
Custom articles, anytime.
Pietra Communications has worked with leading mid to large-sized businesses writing expert articles, editing books, creating advertisements, and developing marketing materials. If you need a second pair of eyes to check something before going to print, or are looking for an authority to create copy, we can provide services either in-house or through our channel of industry experts.
Become established as an expert.
By identifying compelling stories, Pietra Communications works with a variety of platforms to share your brand’s message. One of the most meaningful ways is to become recognized as an expert amongst peers through public speaking. By reaching out to associations, podcasts, television and radio show hosts, Pietra Communications will pitch your company’s story, booking speaking engagements that will further establish your professional credibility.
Find the right partners.
Pietra Communications works with clients to identify unique professional partnership opportunities. Partnerships range from events hosted with non-profits, to sales promotions for select groups, to potential inclusion in upcoming talks and exhibitions. In addition, we develop partner targeted marketing and PR initiatives, optimizing outreach through the professional partner’s community as well.
Social Media Management
Let the pros handle your social media pages.
Today, social media plays a critical role in a brand’s success story. That said, creating content, posting, and responding to comments and customer inquiries is a part-time job. If you are looking to spend less time on Instagram, Twitter, and Facebook, and more time on your business, you may want to consider outsourcing pages. The Pietra Communications team creates engaging content for your business, so you can focus on what you do best.