We empower brands through

Storytelling. Communication. Experience. Storytelling. Communication. Experience.

Find out what we can do for you.

Our Roots.


“When we work with clients, everything is from the heart. Pietra Communications collaborates with brands we genuinely love. There needs to be authenticity behind every marketing and PR strategy; that is what we do best. We help you grow your business, by telling the world your story.”

-Olga González, Founder, Pietra Communications

Olga González

Founder, Pietra Communications

Founded in 2012, Pietra PR LLC quickly became a leading public relations agency specialized in the gem and jewelry trade. We partnered with prominent jewelry designers, manufacturers, retailers, trade associations, and laboratories, promoting exceptional design and a passion for gemology, both direct to consumers, and within the trade.

Then came word of mouth.

Happy brands share the news.

Today, clients come to Pietra Communications across industries, to share their stories with customers. Spanning luxury, arts, lifestyle, books, travel, and (as always) gems and jewelry, we listen and map out custom strategies for those we work with. What makes us different? We are knowledgeable about the products we promote. We treat businesses like family. We write about what we enjoy, not just who we represent, and we are selective about our partnerships. Why? Because we know our followers trust us to share what is wonderful and exceptional. Pietra Communications creates custom communications strategies that work for your business. We are on the pulse of what your current and future customers want.

Pietra PR LLC. is a New York City Certified Minority and Women Owned Business Enterprise (M/WBE).

Let’s Work Together.

Storytelling with heart.

At Pietra Communications, we work with clients through a variety of channels to share their products and services.

Get in front of the right editors.

With established editorial relationships across print and online, Pietra Communications ensures your story lands on the desks of the right people. Every day, we pitch clients to magazines, websites, TV stations, radio, and podcasts across industries. Whether you are looking to reach a direct to consumer audience, or industry-specific trade publications, we follow-up to make sure your story gets the love it deserves.

Create an experience to remember.

Known for our strong and established partnerships with venues, Pietra Communications hosts events for clients, trade associations, and friends monthly. If you are looking to curate an experience for customers or professional partners, don’t hesitate to reach out to see how we can help you. We love events so much, in fact, we sprinkle some of our favorite venues in our “Things We Love” section just for fun. Be sure to check them out!

Boost your company’s presence online.

Today, the most important place to be seen is online. Through a smartphone or computer, people are obtaining news digitally, more than ever. That means that in order to effectively distribute a message, it needs to be viewed across a variety of platforms. From email marketing to promoting your message to online publications, Pietra Communications stays on top of your digital marketing, following up with trends and strategies, ensuring your business is up-to-date.

Make your brand easy to find.

Search Engine Optimization (SEO) is key to running a business. Every company should be focused on select keywords that make their website more searchable, as well as on optimizing their website’s rank online. If it takes pages of scrolling to find something, no one is going to bother. Pietra Communications helps boost SEO through various methods, including paid social media advertising, press releases, and getting stories placed across blogs and websites monthly.


Update your website’s look.

It is easy to get so caught up in the day-to-day of running a business, that updating one’s website stops being a priority. Let us help you create something chic that reflects your brand, without hassle or a “cookie cutter” look. Tell your story with style.

Custom articles, anytime.

Pietra Communications has worked with leading mid to large-sized businesses writing expert articles, editing books, creating advertisements, and developing marketing materials. If you need a second pair of eyes to check something before going to print, or are looking for an authority to create copy, we can provide services either in-house or through our channel of industry experts.

Become established as an expert.

By identifying compelling stories, Pietra Communications works with a variety of platforms to share your brand’s message. One of the most meaningful ways is to become recognized as an expert amongst peers through public speaking. By reaching out to associations, podcasts, television and radio show hosts, Pietra Communications will pitch your company’s story, booking speaking engagements that will further establish your professional credibility.

Find the right partners.

Pietra Communications works with clients to identify unique professional partnership opportunities. Partnerships range from events hosted with non-profits, to sales promotions for select groups, to potential inclusion in upcoming talks and exhibitions. In addition, we develop partner targeted marketing and PR initiatives, optimizing outreach through the professional partner’s community as well.

Let the pros handle your social media pages.

Today, social media plays a critical role in a brand’s success story. That said, creating content, posting, and responding to comments and customer inquiries is a part-time job. If you are looking to spend less time on Instagram, Twitter, and Facebook, and more time on your business, you may want to consider outsourcing pages. The Pietra Communications team creates engaging content for your business, so you can focus on what you do best.

Things We Love.

Sharing the #HeartofYourStory.

At Pietra Communications, we work with companies we believe in, sharing their compelling stories with the world. We use #HeartofYourStory on our social media to create awareness for incredible brands, services, and places to know. The companies we work with are listed under our “Clients” section, and others profiled here are those we just love and want to bring awareness to. Join #pietracomms in sharing the #HeartofYourStory and use the hashtag to share your story with us! We would love to hear it, and share it forward.

NAJA’s ACE™ It “Not in Tucson” Conference Virtual and Live Streaming


Susan Oster: Feral Jewelry and The Noo Studio


New Year, New You, New Start on the Business


Starlust Jewelry: Zodiacs Unite


Data You Should be Measuring, in your Jewelry Business


Callista by Vinita: Goodbye Corporate, Hello Couture Jewelry


Freestone Peach: Refurbished Masterpieces


Why We Wear Jewelry


Load More.

Incredible Companies.

Meet our clients, present and past.

Contact us.

Let’s chat about growing your business.

Drop us a line to learn more about how Pietra Communications can support your company. Reach out if you’d like to register for our newsletter, or if there is an incredible brand we should be featuring, let us know! We’d love to hear from you.