Editorial

J. Tyler: The Mother-Daughter Duo Inspiring Fine Jewelry

The mother-daughter duo behind J. Tyler has channeled their passion for jewelry craftsmanship into a meaningful brand, inspired by a cherished family heirloom. Their vision of creating something timeless has been brought to life through a close partnership with skilled artisans on Jewelry Row. As their brand continues to thrive, we had the pleasure of sitting down with Jen to explore the inspiration she draws from her career in jewelry and the unique bond that makes their work together so special.

What was the defining moment that led you to transition from the fashion world to founding J.Tyler?

The defining moment that led me to start J.Tyler was a mix of personal experiences and professional opportunities. In 2016, I had the chance to help expand the jewelry selection at a women’s boutique, Eaves, and that’s when my journey into the world of jewelry really began. It opened my eyes to how captivating and meaningful jewelry can be, and I quickly fell in love with it.

A few years earlier, I had inherited a beautiful ring from my grandmother after she passed. It was so special to me and represented all the cherished memories we shared. I knew that someday, I would pass it down to my daughter, Tyler. This personal connection to jewelry became the spark for J.Tyler, as I wanted to create pieces that held similar significance for others—pieces that weren’t just pretty but truly meaningful, timeless, and capable of being passed down. By 2018, I had combined my business experience with my vision and officially launched J.Tyler, named after both myself and my daughter.

How did your grandmother’s heirloom inspire the creation of your first collection, and how does it influence your designs today?

My grandmother’s ring was more than just jewelry—it was a symbol of her life and the memories I shared with her. That understanding shaped my first collection and continues to influence my designs today. I  strive to create pieces that go beyond trends and last for years to come. Every J.Tyler piece is made to be an investment, something you keep and hold onto, just like I do with my grandmother’s ring.

What is the significance of naming the brand after both yourself and your daughter, and how does that family connection shape the brand’s identity?

J.Tyler is a reflection of the bond between my daughter and I, with ‘J’ standing for Jen and ‘Tyler’ for my daughter. This connection highlights the strong ties that run through our brand, both in name and in spirit. It’s about family, but also about making every piece feel special and personal for each wearer. We prioritize customization and thoughtful design, ensuring that our jewelry resonates with life’s important moments and feels meaningful to those who wear it. Just as I plan to pass down my jewelry to my daughter, we hope you’ll pass your J.Tyler collection to someone special.

Can you describe the collaboration process with the artisans on Jewelry Row in Philadelphia? How do they bring your vision to life?

We are fortunate to work with incredibly skilled artisans on Jewelry Row in Philadelphia. Our collaboration is built on trust, mutual respect, and a shared dedication to craftsmanship. After I finalize a design, we partner with about four different specialists who create the CAD model, cast, melt, and shape the gold, set the stones by hand, and finish the piece. Their expertise helps ensure each piece is crafted and finished with precision and care, reflecting the quality and timeless nature of the brand.

What values or principles do you prioritize when designing a piece of jewelry for J.Tyler?

In my jewelry design philosophy, I place great importance on 14-karat gold, as it represents a commitment to quality and longevity. I want J.Tyler pieces to be seen as lasting investments rather than fleeting trends. Each item is crafted to be cherished and passed down through generations, embodying both sentimental value and timeless beauty.

I strive to create designs that are wearable and classic, yet infused with a touch of edge. This blend allows for a timeless look with a modern twist, ensuring that each piece not only elevates personal style but also resonates with individuality. Ultimately, my goal is to craft jewelry that tells a story—one that celebrates both elegance and the unique journey of the wearer.

How do you ensure that each piece you create becomes a symbol of significance for the wearer?

Customization plays a key role in ensuring each J.Tyler piece feels personal and unique. We offer options to add gemstones, birthstones, engravings, or elements that reflect one’s milestones. However, beyond customization, we design with foresight—creating timeless pieces that naturally resonate with individuals looking for something meaningful and lasting.

What sets J.Tyler apart from other fine jewelry brands in terms of design and craftsmanship?

J.Tyler is distinguished by its elegant use of finely crafted gold and carefully set stones. Our jewelry blends delicate design with a sense of luxury, resulting in pieces that feel timeless and refined. We also design with the future in mind, ensuring that every piece will last and become part of a growing collection that’s meant to be treasured. With a wide range of customization options, each piece is made to order and uniquely yours. Like all things worth waiting for, the anticipation of a J.Tyler creation makes it even more special.

How has your experience working with renowned designers like Gucci and Max Mara influenced your approach to running your own jewelry brand?

Working with brands like Gucci and Max Mara taught me that while design and aesthetics are important, customer service is truly the foundation of any successful brand. The biggest lesson I’ve taken from those experiences is that creating a strong, lasting relationship with customers is key. This idea is reinforced by a book that has always resonated with me, Hug Your Customer. It emphasizes the importance of going above and beyond to make every customer feel valued and appreciated—something we take to heart at J.Tyler.

At J.Tyler, we prioritize the customer experience by standing behind every piece we create and ensuring that every interaction is personal and meaningful. Our focus is not just on the jewelry itself, but on making sure that each customer feels connected to the process and the product. This approach is what I believe truly sets us apart, and it’s the foundation of our commitment to quality and exceptional service.

What kind of emotions or experiences do you hope people feel when wearing a J.Tyler piece?

I want people to feel a deep sense of connection when they wear a J.Tyler piece, knowing it’s been crafted with care and intention. Our jewelry is designed to hold memories, mark special moments, and be something you hold onto for years to come—a constant reminder of the important moments in life.

Can you share a story of a custom piece you’ve designed that holds particular meaning for both you and the client?

One memorable custom piece was a ring I created for a client who wanted something special to honor her late mother while also incorporating her children. It was a beautiful blend of past and present, family history and new beginnings.

We used an amethyst that had been handed down to her from her mother as the center stone. Around it, we set birthstones representing each of her children. The setting itself was vintage-inspired, which added a timeless quality to the piece.

I loved the entire process of making this ring. It was a challenge to balance all the elements of stone sizes and colors- the sentimental value of the heirloom amethyst, the representation of her children, and the vintage aesthetic – but seeing it all come together was incredibly satisfying.

What really made it special was the client’s reaction when she received it. Seeing her emotion and knowing we’d created something that meant so much to her was incredibly rewarding. It’s moments like these that remind me why I love what I do.

What is your personal and professional mantra?

My mantra is about living in the present, honoring the past, and looking forward to the future. My daughter has been instrumental in helping me realize how vital it is to embrace each moment fully. In my work at J.Tyler, this philosophy is deeply intertwined with the jewelry I create. Each piece is designed to reflect not only the wearer’s personal journey but also to serve as a reminder of cherished memories and aspirations. By grounding myself in the present, I can create with intention, ensuring that every piece resonates with emotional significance. I believe that jewelry should be a tangible expression of one’s story—celebrating where we’ve been, embracing where we are, and inspiring where we’re going.

At J. Tyler every piece tells a story, and Jen Hoplamazian and her daughter continue to elevate the meaning and detail behind their work. The brand extends into a community of events where they connect with customers and discuss the trade. Learn more about J.Tyler and its founders at www.jtylerjewelry.com.

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