Using LinkedIn For Your Jewelry Business
LinkedIn has over 760 million users, with more than 260 million active users every month. Out of these active users, 40% of them check the platform daily. The statistics are astronomical, and so are the opportunities that come with it.
LinkedIn is considered the largest and most extensive professional network platform, with users in more than 200 countries. A professionally written LinkedIn page gives you the ability to showcase your company’s profile, expertise and connections, which can open doors to several opportunities within the jewelry industry. The platform allows you to highlight your achievements, and helps you demonstrate your company’s credibility in the industry.
LinkedIn is essential in the recruiting process. About 93% of recruiters are active on LinkedIn, looking for the best candidate for the job. Through the platform’s search engine, you can find candidates with interests that match your company’s needs. The platform is also beneficial for current employees, as it can be a great way to connect to staff colleagues up to date on work and upcoming events.
Your company’s LinkedIn page can also be used to promote the company’s values. Being active on the platform and sharing articles that align with the company’s ideals is a great way to show corporate responsibility. Furthermore, the company can create a content calendar for LinkedIn posts — add articles and establish the business owner as an expert in the field. This helps reach a bigger audience, and open the door to collaborations and partnerships. Using community hashtags, and being active, also allows for quicker growth and reach. Posting consistently also helps the with educating and nurturing potential clients, from talking about the products and services provided, to delivering engaging content, and keeping clients interested in the brand. LinkedIn Analytics provides feedback regarding posts, shared posts, and articles. This way you can accurately see if your content has been, in fact, been interactive and engaging. The platform allows you to track:
- Impressions: how many times a post was shown to LinkedIn members
- Clicks: how many times your company has been clicked
- Interactions: the number of engagements (shares, comments, reactions)
- Followers Acquired: how many followers you gained from a post
- Engagement: interactions divided by impressions
LinkedIn is also powerful in helping a company expand its external website and other social media platforms. According to 99Firms, “About 46% of the social media traffic visiting B2B company sites comes from LinkedIn.” Although LinkedIn is an immense platform, it is often seen as more professional to get in contact with people through it, compared to other social media platforms. It takes just one click to make a connection. For jewelry designer, you can connect by sending a direct message to the stores you want to be a part of. If you are a retailer, use the platform to find and meet new designers you like.
Ultimately, LinkedIn is not only a networking platform, but a great learning tool. From reading articles, to participating in educational webinars, LinkedIn keeps you updated on the relevant news that can positively impact your business.