How to Market your Business on TikTok
Are you trying to expand your business to a younger demographic? TikTok may be the perfect place for you to do so. Being the fastest-growing social media platform, when used strategically, these minute-long videos can be a great tool to market your business to a younger audience. But where should you start? This article will show you four effective ways for you to market your business on TikTok.
Create Your Own Account
Creating a personal account for your business is an easy and affordable way to not only showcase your unique products but to find new audiences as well. To do so effectively, you should post relatable content by following video trends or using popular sounds or hashtags. This will help boost your company’s reach. TikTok also allows you to upgrade to a Pro Account. This free and simple switch in settings enables you to extend your bio, link your other social media in your account, and track your analytics.
Whether through a collaboration or a sponsored brand deal, using traditional influencer marketing can greatly expand your business’s reach. With many TikTokers having tens of millions of followers, even having an influencer wear your product in a single video will produce benefits for your company. When partnering with these influencers, it is important to make sure you choose individuals who align with your brand’s concepts and values. You want the collaboration to make sense, as though the TikToker truly loves and uses your products consistently.
Create a Hashtag Challenge
Hashtag challenges enable your desired audience to get involved. On TikTok, many challenges, hashtags, dances, etc. go viral, encouraging more and more people to join in on the new trend. By creating a hashtag, not only is the challenge or trend more memorable and easier to find but so is your brand. To encourage the growth of your company’s hashtag or challenge, it may be helpful to collaborate with influencers to gain the initial following.
Run a TikTok Ad
TikTok now has a feature where you can create targeted advertisements for your desired demographic. Using TikTok Ads Manager, you can create an ad campaign right at your fingertips. This program offers in-feed ads, branded hashtag challenges, branded filters and effects, brand takeovers, and top view ads. Through these advertisements, your company and products will be shown to thousands of TikTok users, typically in less than twenty-four hours.
Be authentic and have some fun! TikTok is your opportunity to showcase your brand’s uniqueness and personality. By using this application to its full potential, your business is almost guaranteed to reach new audiences and expand to a younger market.